SpudsToGo ®

SpudsToGo ®

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Welcome to SpudsToGo ® — The Brand You Already Know

Since 2005, SpudsToGo® has been serving up the perfect jacket potato: fluffy on the inside, crisp on the outside, and topped with generous flavour. More than just a quick bite, we’ve become a place people recognise instantly—home of Mr. Spuds , hearty meals, freshly brewed coffee, and the playful delight of Dr. Van Illa’s Clinic , our vanilla-only ice cream bar. Fast, fun, and focused on quality, we combine quick service with wholesome, satisfying food that keeps our customers coming back again and again.


About SpudsToGo ®

SpudsToGo ®

Founded in New York City in 2005, SpudsToGo ® made its way to the United Kingdom in 2008, quickly establishing itself by opening two shops in Scotland and licensing the brand across England, Wales, and even South Africa. As the brand grew, we refined our model: acquiring premises on behalf of our franchisees to streamline operations, maintain consistency, and ensure long-term success.

As a proudly Kosher-certified establishment, SpudsToGo ® stands for integrity, quality, and inclusivity. Our mission has always been simple—delivering hot, satisfying jacket potatoes and associated brands that customers can trust, in a setting that makes them smile. Today, every SpudsToGo® location brings together three powerful concepts: our signature potato kitchens, CoffeeSpot , and Dr. Van Illa’s Clinic .

CoffeeSpot — Your Perfect Cup, Every Time

CoffeeSpot ™

Every SpudsToGo ® comes with its own CoffeeSpot , a compact but full-service coffee bar designed to deliver consistently great drinks alongside your favourite potato. Whether you’re after a bold espresso, smooth filter coffee, a refreshing iced latte, or a calming cup of tea, CoffeeSpot has you covered.

We believe coffee should be more than an afterthought. That’s why our baristas serve only carefully sourced beans, brewed with precision, and always paired with excellent service. Seasonal specials keep the menu fresh, and dairy-free options ensure that everyone can enjoy their perfect cup.

Simple. Reliable. Delicious. That’s CoffeeSpot .

Franchise

SpudsToGo ® Dr. Van Illa’s Clinic ™ CoffeeSpot ™

At SpudsToGo ®, we make things simple. If you already operate a retail or fast-food location, we can license you to use our well-known brand. Our research shows that many people believe they’ve visited a SpudsToGo ®—even when they haven’t—so brand recognition is exceptionally high.

Depending on the space you have available, we can add a SpudsToGo ® stand, a CoffeeSpot , or, where room allows, even a Dr. Van Illa’s Clinic —our wildly successful premium vanilla ice cream concept.

If you’re considering a new site, we can help you identify the best location in your target area. We’ll purchase the property, set up your SpudsToGo ® store, and integrate all three brands into a single package. In this model, you simply pay a percentage of sales, covering premises, royalties, and our return on investment.

For larger opportunities, Master Franchises are available, subject to territory and approval. We typically grant national rights to well-funded companies with a proven track record in fast-food operations. Master Franchises involve an upfront franchise fee, ongoing quarterly royalties of 2 per cent, and an additional 1 per cent for marketing (3 per cent total), calculated on audited gross sales of all franchise activities. Success in these agreements relies on strong and credible corporate governance.

Beyond the storefront, we provide full onboarding and ongoing support: site design guidance, approved equipment specifications, supplier introductions, and a comprehensive training program covering kitchen operations, food safety, service standards, and local store marketing. Partners receive brand assets, launch toolkits, and seasonal promotions so you can open confidently and keep momentum year-round.

Day to day, you’ll have access to our operations manual, field support, and a quality-assurance programme that protects consistency across the network. All SpudsToGo ® locations are cashless and use a single, integrated ePOS platform that logs every sale and manages inventory in real time—controlling shrinkage, ensuring accurate accounting, and preventing out-of-stock items via automated reorder alerts. The same platform powers consolidated reporting and integrates with delivery partners and other third-party tools, while preferred-supplier pricing and centralised purchasing help keep costs down. Whether you operate a compact kiosk, an in-line store, or a flagship with CoffeeSpot and Dr. Van Illa’s Clinic , the model scales with you.

If you believe your organisation is a strong fit—operational discipline, reliable financing, and a passion for hospitality—we’d love to talk. Share your market, footprint, and timelines, and our team will outline the best route to launch in your territory.

Dr. Van Illa’s Clinic

Dr. Van Illa’s Clinic ™

Dr. Van Illa’s Clinic is a whimsical dessert concept masquerading as a vintage supplement dispensary, offering handcrafted vanilla soft-serve ice cream as a delicious daily remedy. At the heart of the clinic’s mission is a simple truth: some people are born with a rare but very real condition—their bodies do not produce vanilla ice cream naturally. This is known as Vanilla Deficiency Syndrome (VDS) , and we’re here to help. Our carefully formulated in-house mix is dispensed with a smile by trained Clinicians and Dispensing Vanillists, ensuring that every 'patient' receives the precise dosage needed to restore balance, joy, and flavour.

Now rolling out inside select SpudsToGo ® locations, Dr. Van Illa’s Clinic adds a new dimension to the mealtime experience. After enjoying a hearty jacket potato, patients are invited to step into the clinic’s dedicated dessert area for evaluation, diagnosis, and treatment. Each prescription is individually prepared and marked refillable—because recovery from VDS is ongoing. It’s not just dessert—it’s a cheerful, nostalgic journey back to the days of chemist counters and soda fountains, where satisfaction is served by the scoop and joy is always part of the cure.

YouTube @spudstogo

SpudsToGo ® YouTube

Discover recipes, behind-the-scenes fun, and the stories that make SpudsToGo ® unique. Our channel is where the dancing Mr. Spuds comes to life—sharing everything from sizzling jacket potato creations and CoffeeSpot brews to the sweet indulgence of Dr. Van Illa’s Clinic . Subscribe for a taste of our world, one video at a time.

News

SpudsToGo ® News

Stay up to date with the latest SpudsToGo ® stories, brand news, and franchise updates as covered by WireNews. From new openings to exciting innovations, you’ll find it all here. We rely on WireNews for news publishing and MEADHANAN for advertising and public relations.


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